“Great things are not done by impulse, but by a series of small things brought together.” ~Vincent Van Gogh

What is the Butterfly Effect ?

Butterfly effect can be defined as: a single occurrence, no matter how small, can impact the universe. For example, it has been shown that an urgan can be influenced by the flapping of a butterfly’s wings. We believe that in the same way, global impact can be influenced by local, social initiatives. On this blog, you’ll hear all about those awesome projects, and the inspiring people behind them.

Our Inspiration

Our inspiration for this blog comes from Human Centered Design, an innovative, user-centered approach to create social products and services. It’s made up of 3 phases – hear, create and deliver. In order to create anything, we need first to ‘hear’, to meet people, to get inspired – which is what this place is all about.

Focus area: South East Asia

In the next  months, we will be exploring the area of South East Asia. We will show you how local people tackle their complexes social problems in their local community. South East Asia is economically one of the fastest growing regions in the world, but also one of the most populous and poor.


We will captures the challenges, inspirations and context of the local communities through videos, photos and articles. Use this as inspiration to start intiatives for your local community, exchange your experiences on butterfly-effects.org, and add up towards the global change we all want to see.

Who we are


With over 10 years of experience in non-profit organisations, Vanessa is looking for ways to empower simple people through their basic human rights.


Paul is a self-taught graphic designer with a business background, interested in finding the sweet spot where social impact, technology and design meet.


Get in touch